Telco TV 2012: Major U.S. telcos Verizon, AT&T, embracing OTT video, TV apps

LAS VEGAS - Seeking to find a new competitive edge in the emerging multi-screen video market, three leading U.S. telcos are turning to over-the-top (OTT) video and/or TV apps to attract new video customers and keep existing ones from churning out. Speaking at the TelcoTV show here last week, senior executives from Verizon Communications, AT&T and Windstream Communications discussed how they’re embracing streaming video services and on-screen apps to maintain their video subscription growth. They also emphasized the importance of delivering more customized, easy-to-use services to keep subscribers glued to their home TV sets. In one of the boldest moves,...