TORONTO – The Canada Media Fund (CMF) announced today that more $5.2M in development and marketing support is being awarded to 21 Canadian companies for their innovative digital media projects as part of the first round of its 2013-2014 Experimental Stream funding.
The funds will help the development of new digital media content such as a social media app that creates cinemagraphs, a website for producers and broadcasters to create effective cross-platform strategies, and an interactive documentary app that uses augmented reality and geolocalized content.
Fifteen Canadian companies received development support totaling $3.3M for 15 projects including eight games, five interactive content platforms for websites, and two social media platforms. Six of those companies are located in Ontario, seven from Quebec, with one each from British Columbia and Nova Scotia.
Development support provides funding for the conceptualization of an eligible project and/or for the development of the creative and technical elements of an eligible project and the drafting of a product proposal for business development and financing purposes.
An additional $1.9M in marketing support was awarded to six interactive digital media projects – one from British Columbia, three from Ontario, and two from Québec.
Marketing support provides funding for the marketing and promotion of an eligible project such as the creation of national and international marketing campaigns, design costs, creation and market-testing of advertising, use of the Internet for promotion or transactions, and more.
In July 2013, the CMF announced a contribution of more than $12.1M to 17 projects that received production support. Since 2010, the CMF has contributed $112.3M to 290 interactive digital media projects as part of the Experimental Stream.
Click on the links for a complete list of the projects and companies that received development and marketing support for this round of funding.
