MONTREAL – Tubetime has launched a new iOS app that allows TV viewers to interact with their favourite programs using their iPhone.
The Montreal company’s all-in-one TV app offers another way for consumers to consume content on their smart phones (and turn that phone into a universal remote, if they wish.) It features an interactive program guide that allows viewers to search for, customize and receive reminders about their favourite programs. The app includes social media compatibility so viewers can share their preferences with others on Twitter or Facebook. In a statement, Tubetime describes its app as going “beyond social media as users can participate and discover, in real-time, unique content, contests, offers and games about the shows they like.”
Tubetime also transforms into a universal remote control when used with the optional connector, which must be purchased. Once plugged-in the audio jack of a mobile device, the Connector turns the app into a universal remote control for the TV, cable or satellite box, DVD, and home theatre.
The company is also allowing TV show producers, sponsors and networks access to the Tubetime platform to deliver customized interactivity in real-time, directly to their audiences. The Tubetime platform delivers targeted second screen experiences that can be deployed rapidly while offering flexible creative options. The platform removes expensive technology investments and accelerates time to market, allowing the industry to focus on creating great TV experiences.
“As a growing percentage of TV watching now also includes second screen experiences on mobile devices such as interactions with Twitter and Facebook and directly with the shows, we saw a need to create an easy-to-use, all-in-one, fully connected gateway,” said Marc Belanger, Tubetime CEO. “Tubetime delivers a TV experience which is highly social and opens up new interactivity possibilities with TV shows.”
The Tubetime App is available for free from the App Store and will soon be available for Android.
