MONT TREMBLANT – New food and lifestyle channel Gusto announced the hiring of Mark Prasuhn as vice-president and general manager this week.
Prasuhn will oversee all operational areas including programming, marketing, digital media, advertising sales, affiliate relations, finance/H.R. and technical/broadcast operations. The independent service is planning to launch in December.
“Mark’s varied and in-depth experience in broadcast media will be a valuable asset,” said Chris Knight, president and CEO, in the press release. “He is a veteran who understands the complexity of launching a successful specialty television channel and associated digital media platforms, and a savvy business leader.”
During his 10 year tenure as COO for S-Vox/VisionTV/Zoomer Media, Prasuhn (pictured) launched and managed national specialty television channels One: the Body, Mind & Spirit channel and Grace TV, and helped steer the turnaround and sale of VisionTV and the acquisition of CHNU-TV (JoyTV) Vancouver/Victoria. He also headed programming for all four networks as Chief Content Officer from 2007 – 2011, and served in executive roles at Jumpwire Media, Minds Eye Pictures, SaskFILM, and TVOntario.
