TORONTO – After 15 years as MuchMore, Bell Media said Thursday that it is re-branding the former music service into M3, a "destination channel" for 30-somethings.
Starting September 30, programming will include music, scripted series, reality programming, and movies, as well as the premieres of dramas Reign, Ravenswood, and the annual Pretty Little Liars Halloween special.
The channel will launch in HD on Bell Fibe TV (Channel 1571) and Cogeco (Channel 844) on September 30 and on Rogers (Channel 477) in HD in November.
“M3 is all about meeting our audience’s viewing needs – an addictive roster of music, drama, comedy, must-see drama and reality programming, and movies,” said Catherine MacLeod, Bell Media’s SVP of specialty channels, in the announcement. “M3’s fresh fall slate features a top-tier roster of exclusive series, all in stunning HD. Viewers are going to be truly excited by what M3 has to offer.”
