TORONTO – Food Network Canada is hoping to increase viewers’ appetite for more reality television with the creation of a food competition show within a food competition show.
Dubbed S.Pellegrino 3 Days To Fame, the mini-series will follow the Canadian regional winner of the 11th annual S. Pellegrino Almost Famous Chef competition that took place in California’s Napa Valley this past March. Each episode will be split into four breaks, and will feature a familiar story-arc that will give viewers a behind the scenes look at the suspense, drama and the emotional highs and lows experienced by the young student chefs competing from around North America.
The show will air during the commercial breaks over three episodes of Chopped, on October 8, 15 and 22 at 9pm ET/6pm PT and,10pm ET/7pm PT on Food Network Canada.
On-air promos will begin airing next week to encourage viewers to catch the commercial breaks, and viewers who miss an episode will be able to catch up on-line on the Food Network’s website. In total, the on-air campaign will include 30 second and 15 second promo spots, a 10 second animated bug and seven second sponsor billboard.
