Innovid claims first ever interactive video ad solution for multi-screen

NEW YORK - Innovid has announced the adoption of the interactive mobile solutions by BrightRoll, the world's largest provider of digital video advertising solutions. It enables advertisers in the U.S, Canada and Europe to create seamless, interactive pre-roll experiences delivered through BrightRoll's network, across PC's, smartphones and tablet devices. "In an ever-changing, multi-screen media landscape, marketers must deliver their messages where the audience is, and working with Innovid enables BrightRoll to support brands with a creative solution that can be built once, but applied to all devices," says Tod Sacerdoti, CEO and founder of BrightRoll in a news release. "This integration...