Programming shift pays off for Bravo

TORONTO – Once known as a specialty arts channel, Bell Media-owned Bravo now ranks as the #5 non-sports specialty channel thanks to American series like Dallas. Compared to the summer of 2011, audiences for the channel have more than doubled, up 109% with total viewers, and up 73% for A25-54 and 66% for A18-49, according to data from BBM Canada. As the most-watched program in the channel’s history, Dallas averaged 483,000 viewers this summer making Bravo the top specialty network on Wednesday nights (9-10 pm) for total viewers, W25-54 and W18-49. During the weeks Dallas was on air, it ranked...