TORONTO – Once known as a specialty arts channel, Bell Media-owned Bravo now ranks as the #5 non-sports specialty channel thanks to American series like Dallas.
Compared to the summer of 2011, audiences for the channel have more than doubled, up 109% with total viewers, and up 73% for A25-54 and 66% for A18-49, according to data from BBM Canada. As the most-watched program in the channel’s history, Dallas averaged 483,000 viewers this summer making Bravo the top specialty network on Wednesday nights (9-10 pm) for total viewers, W25-54 and W18-49. During the weeks Dallas was on air, it ranked as the #3 non-sports specialty program in Canada for total viewers and the #1 non-sports specialty program for W25-54.
Suits and White Collar also rank among Bravo's top 5 programs for all key demographics this summer. After averaging 199,000 and 181,000 viewers respectively, the shows helped to push Bravo in to the #4 non-sports specialty channel on Monday nights, up from #19 during the same weeks last year.
