TORONTO – Comedy-focused specialty channel Bite announced Wednesday it will unveil a new look this fall.
“With the growing traction of a young male audience with Bite, it was a natural evolution to redefine the look of the brand to build on that success,” says the press release. The refreshed brand will include updated on-air channel IDs and interstitials, along with a refreshed website.
Branding consultancy AmoebaCorp is leading the change and will focus on the channel’s core male-skewed 18-34 demographic while not alienating it’s growing female audience.
“We are thrilled to work with AmoebaCorp as we evolve the Bite brand identity,” said Jennifer Mason, director, marketing and communications, Blue Ant Media. “They really understand our demographic and the type of humour that attracts them and we are looking forward to building on the success we have created with this audience.”
New fall programming includes a new stand up series Live From Amsterdam with Russell Peters, hit British series The Inbetweeners and sketch comedy Blue Collar TV featuring Jeff Foxworthy, Larry the Cable Guy and Bill Engvall. Bite will kick off the fall schedule with a national consumer campaign that includes TV, digital, mobile and print advertising. The Bite rebrand will also coincide with two month free preview opening up the channel to almost 8 million homes beginning in October.
