TORONTO – CTV will unveil its new ‘Believe’ promotional campaign in support of its broadcast of the London 2012 Olympic Games during its Super Bowl coverage this Sunday.
Featuring the voices of Canadian actors Ellen Page and Gordon Pinsent, the campaign begins just after the six-month countdown to London 2012 was marked on January 27. Showcasing both Canadian and international athletes, the production involved three separate crews shooting over six months across Canada, the U.S., India, China, the Philippines, Poland, Italy, Portugal, Jamaica, Scotland, and England to create the look and feel of a trailer for a dramatic feature film.
In addition, the network will also debut more than one hundred versions of new on-air creative spots to promote its mid-season programming schedule and upcoming programming on Bell Media specialty channels.
