Shopping Channel sets sales record on 25th birthday

MISSISSAUGA – The Shopping Channel celebrated its 25th birthday with the largest ‘Today’s Showstopper’ unit sales record in the company’s history. On February 25, the Rogers-owned multi-channel retailer offered Canadians a special Diamonelle sterling silver necklace for $25, and sold 25,000 units plus an additional 9,000 units online. That beat the channel’s previous sales record for ‘Today’s Showstopper’ unit sales set January 23, 2010 with more than 23,000 units of Elizabeth Grant skincare sold. “We wanted to share our 25th birthday with Canadians by delivering a special item at a fantastic price-point. The overwhelming response we received reinforces the outstanding relationship...