Canadian company uses social networks to connect viewers, show content

TORONTO – A new Canadian company called TapCast.TV wants to make that television show more social, interactive, personalized, and connected - all with just one tap. The company is behind a proprietary technology platform that it says offers second screen promotional and monetization opportunities to broadcasters, TV advertisers, and content producers. By synching iPhones and iPads with live television, TapCast’s platform lets viewers interact with shows via live polls and contests, buy what they see on TV, discover new shows based on what their friends like on Facebook, view the schedules of their favourite shows, and post messages related to...