UBB may align customer value perception with network investments: report

USAGE-BASED BILLING may help broadband service providers that are struggling to get consumers to equate the value of their online experiences with the value of their broadband service, according to a new report by Cisco. With usage-based billing (UBB) still in the experimental phase in the U.S, Cisco’s Internet Business Solutions Group conducted a survey of broadband users in the United States, Canada, France, and Italy to determine current consumer views on UBB policies and approaches. Key highlights include: - The majority of consumers believe that UBB for fixed broadband is unfair: Canada (72%), United States (71%), Italy (74%) and...