MONTRÉAl – Videotron claims that “unlike most telecommunications companies“ it has decided to take an environmentally responsible approach, with the help of Earth Day Québec, and cover the environmental costs arising from new recycling requirements for the vast majority of the products it sells.
Videotron says it intends to meet new Government of Québec regulations by conducting its own electronic equipment recovery program, extending the successful Allo la Terre program, operated by Videotron and Earth Day Québec. Over the past four years, Allo la Terre has recovered nearly 86,000 cell phones and accessories.
“In keeping with its commitment to corporate citizenship, Videotron is taking numerous green initiatives to reduce its environmental footprint,” said Robert Dépatie, President and CEO of Videotron. “We are very proud to be able to say that we are fulfilling our environmental responsibilities when it comes to recycling and we are pleased to be working with a highly respected organization and with all Quebecers. Our priority is to take concrete action without adversely affecting our customers.”
“The management of electronic wastes is a major issue in Québec and globally,” said Pierre Lussier, Executive Vice President of Earth Day Québec. “The Allo la Terre program has been reducing those wastes for four years. Today, thanks to our strong partnership with Videotron and Quebecor, rooted in a determination to take concrete action, it is possible to meet the new regulatory requirements without charging eco fees.”
Quebecor and Videotron are encouraging consumers to bring mobile handsets and other small electronic equipment (cables, chargers, remote controls, tablets, batteries, etc.) to any Videotron, Le Superclub Vidéotron or Archambault location. Starting July 2013, set-top boxes, digital receivers and modems will also be accepted.
All proceeds from Allo la Terre go to Earth Day Québec to fund its community projects.
