TORONTO – With Hockeyless Night in Canada looming bigger, CTV says its filling the hockey void for fans with a Big Bang, and sorry, it’s not a reference to Don Cherry's Rock'em Sock'em videos. Instead, CTV is launching "Big Bang Night in Canada," a two-hour block featuring back-to-back episodes of The Big Bang Theory, Saturdays from 8-10 p.m. ET/PT, beginning Oct. 13.
Each Saturday, the two-hour block will feature four, fan-favourite episodes from the hit series which CTV says are “aimed squarely at the millions of hockey fans coast-to-coast-to-coast” to provide a weekly “distraction from despair.”
"If anything can fill the void felt today by every hockey fan in Canada, its humour from Canada's most-watched series," said Mike Cosentino, Senior Vice-President, Programming, CTV Networks in a news release.
"From a scheduling perspective, this weekly stunt is an unmissable opportunity to bring even more viewers and advertisers to CTV on Saturday nights in primetime. Like hockey, The Big Bang Theory has mass appeal with viewers whose statistics are similar when it comes to age, demographics, and loyalty, so there is natural synergy in this scheduling move."
CTV will support "Big Bang Night in Canada" with a cross-platform promotional blitz in advance of and during the Season 6 premiere of the show, airing Thursday, Sept. 27 at 8 p.m. ET/PT.
