Competition Bureau launches $31 million lawsuit against Bell, Rogers, and Telus for misleading ads

OTTAWA - The Competition Bureau announced Friday it’s launching a $31 million lawsuit against Bell Canada, Rogers Communications and Telus Corporation and the Canadian Wireless Telecommunications Association (CWTA). The Bureau alleges that the telcos promoted premium texting services while giving the impression that they were free. It’s also demanding that they cease the misleading advertising and provide full refunds to customers. The lawsuit, which seeks penalties of $10 million from each telco, and $1 million from the CWTA, follows a five-month investigation. It concluded that Bell, Rogers and Telus, in conjunction with the CWTA, “facilitated the sale to their own...