Aux TV, Bacardi mix up new campaign

TORONTO – GlassBox’s Aux TV has teamed up with Bacardi on an integrated campaign that mixes exclusive content with a twist of social media. Known as the Together Tour, the innovative campaign includes original content developed by Aux at summer music festivals around the world which is distributed through social media to build Bacardi’s social graph and drive consumers to its Facebook page. The page is designed to target 19 - 29 year old consumers which is also a core audience for Aux. The companies said Monday that the video content has had hundreds of thousands of views on the Aux.TV...