Astral's new campaign urges Canadians to "switch off the ordinary"

MONTREAL – Astral has kicked off a new national consumer advertising campaign designed to promote the versatility and appeal of its programming and multiplatform entertainment brands. The humorous campaign rolled out Monday in English and French on Astral's television services, radio stations, out-of-home advertising faces and websites. Using the tagline ‘switch off the ordinary’, the initiative is part of a broader company-wide strategy to promote programming recommendations that are complementary to consumers’ interests. The five 30-second television executions, (two in English, three in French), feature funny conflicting roles where a company president resigns from his job to ‘save the world’ disguised as...