TORONTO – Rogers Digital Media is the exclusive Canadian online advertising representative for brands Time.com, InStyle.com, RealSimple.com, CookingLight.com, and MyRecipes.com.
The partnership with parent Time Inc. gives Rogers Digital Media a leg-up with Canadian advertisers looking to align with its women and news and business channels, according to the announcement. Time Inc., a division of Time Warner, is one of the largest branded media companies in the world with magazines reaching more than 110 million Americans each month, and websites that attract nearly 50 million unique visitors each month.
InStyle.com is billed as the ultimate destination for celebrity style, trends and service that target fashion and beauty-focused women; RealSimple.com is the busy woman’s trusted resource for practical solutions to make life easier and better; MyRecipes.com is a comScore Top 10 food destination that offers more than 60,000 recipes, step-by-step instructions, how-to videos, and entertainment tips; and CookingLight.com offers innovative recipes, nutrition advice, and the resources and support to live a healthful lifestyle.
“This outstanding partnership with Time Inc. provides us with the ability to offer our clients exclusive opportunities and create customized integrated business solutions to meet their brand objectives,” said Corby Fine, senior director and GM of audience solutions & business development, in the announcement. “The targeted access on our owned + exclusive sites, combined with the extended reach through our network of sites, provides us with the breadth and depth to give our clients world-class digital experiences through innovative multiplatform media and marketing solutions.”
“Rogers Digital Media is an industry leader in the ever-evolving digital landscape, connecting advertisers with exemplary content and key audiences”, added Jim Jacovides, VP of international licensing & development at Time Inc. “We look forward to Rogers expanding awareness of our premium brands with their experience and expertise in the Canadian market."
