MONTREAL – The National Film Board of Canada (NFB) has helped to launch the first Canadian-branded online channel in the People’s Republic of China.
The NFB Zone, created in partnership with Phoenix New Media (FENG), will showcase approximately 130 NFB animated or documentary films on FENG’s digital platforms in China, with titles made available for streaming, video on demand and download-to-own.
The Chinese private-sector media company delivers content across a range of platforms and portals, with its web portal and mobile channel reaching 300 million page views each day. The NFB is the latest international content creator and portal to partner with FENG, following the BBC, which signed an agreement last year.
“The NFB Zone is part of the NFB’s new business plan to seek out strategic partnerships and cement our leadership role in the new global digital media landscape,” said NFB chair Tom Perlmutter, in the announcement. “It’s also the latest result of years of engagement between Canada’s public producer and Chinese partners, working to forge relationships and utilize mobile media technology to build cultural bridges and business opportunities between our peoples.”
