TORONTO – Pattison Onestop, the digital division of Pattison Outdoor Advertising, has announced the launch of Ad Shop, a Digital Out-of-Home media service that offers its portfolio of digital properties online.
In what it claims is an “industry changing move,” The Ad Shop enables small and medium sized businesses, with limited budgets, to access thousands of digital advertising locations, available coast-to-coast.
Pattison Onestop says that Ad Shop eliminates the traditional barriers that have historically limited smaller businesses from buying out-of-home/billboard media. For example a small/local advertiser can buy the specific Pattison Onestop media location(s) that are relevant to them from just $2 a day.
"It's easy, highly-targeted, and extremely cost-effective for all types of advertisers" says Michael Girgis, President of Pattison Onestop in a statement. "Through the Ad Shop, our commitment is that no campaign or advertiser is too small to have a powerful advertising program that's uniquely relevant to them."
Clients have a range of ad buys from a digital media campaign in one geo-targeted subway station or shopping mall, to the purchase of 50+ residential high-rises located within a 10-kilometer radius from an advertiser's retail-location.
Once advertisers select their preferred media locations, they enter the Ad Shop's proprietary Content-Development-Module. The CDM enables advertisers to browse and select from hundreds of creative templates, at no additional cost. Advertisers choose a template and within minutes, lock and upload their own, custom advertising message.
