INTELLIGENT ADVERTISING: Rovi expands smart TV ads trial into Canada

SANTA CLARA, Calif. - Underscoring the game-changing capabilities that devices like Internet-connected TVs hold versus traditional 30-second TV ads, Rovi Corporation today announced it is expanding its Smart TV Field Trial Advertising Program into Canada.Rovi (formerly the Macrovision/Gemstar-TV Guide conglomerate) is now working with the Bank of Montreal to deploy, manage, and evaluate BMO campaigns across next-generation devices to enable the company to engage with consumers accessing digital entertainment via a broadband connection.Rovi’s trial enables companies to develop and introduce ad campaigns across HDTVs, Blu-ray Disc players, and other Internet-connected devices. "The Smart TV Field Trial allows companies to gain...