WITH ON-LINE DIGITAL video distribution now allowing access to more content, on more devices, and in more places than ever before, availability is only a part of the story. According to new research from In-Stat, equally important is how, and on what devices, consumers are accessing this content, and the increasing role of mobile devices for video consumption.
In its quarterly report Q2’11 U.S. Multiscreen Video Database, the market research firm says tablets and smart phones are quickly becoming vital screens for video consumption, but are also functioning as personal interaction devices for video-centric social networking and applications.
“Tablets, in particular, have become a primary video device, both inside and outside the home,” said research director Keith Nissen, in the report’s press release. “By 2015, our research projects that 65% of the U.S. population will own a smart phone and/or tablet. As these devices become a center-point for video engagement and consumption, content providers, device manufacturers, and operators need to support a multiscreen usage model that reflects social interaction, screen interaction, personalization, and mobility.”
Additional research findings include:
– Frequent mobile video users will more than triple over the next five years;
– 86% of smart phone/tablet users will view video on their mobile devices;
– 50% of tablet owners are viewing feature-length movies and TV shows on their device;
– Almost half of 18 to 24 year old smart phone/tablet owners frequent social networks about TV programs currently being viewed;
– Nearly 60% of smart phone/tablet owners will also view over-the-top video at home; and
– The average Apple household will have four Apple devices, while the average Google Android household will have at least two Android devices.
