LOUISVILLE, CO – CableLabs is making the source code and development tools for a new advanced advertising toolset available to vendors and developers under a free community license.
The Document Profile Architecture (DPA) toolset is designed to encourage collaboration and development of advertising implementations tied to the SCTE-130 specification set. The SCTE-130 specification set prescribes techniques and approaches for the delivery of interactive and highly relevant advertising messages within cable-delivered video-on-demand and other media environments.
By streamlining the testing and validation process for SCTE-130-compliant technologies, the DPA toolset also allows developers to emulate multi-platform architectures involved in the delivery of interactive advertising messages and related content across an array of distribution channels, such as VOD streams, web pages and interactive program guides.
“By opening access to the DPA Toolset to vendors, developers and the public at large, CableLabs is offering a speed-to-market resource that will accelerate the availability of technologies supporting advancements in electronic advertisement delivery, including the dynamic insertion of commercials into viewer-requested VOD streams,” said Don Dulchinos, CableLabs’ SVP of advertising and interactive services, in the announcement.
The publicly accessible resources for the DPA toolset are available here.
