Showcase highlights top four shows with new ad campaign

TORONTO – Showcase kicked off a new multi-media marketing campaign this week in support of its roster of fall shows.The four-week promotion targets adults 25-54 primarily in Toronto and Vancouver in support of the new series Royal Pains and Warehouse 13, as well as the return of fan favourites Lost Girl and Covert Affairs.While the campaign initially launched in July with on-air teasers across Shaw Media channels, the off-air campaign includes a large-scale media buy that includes out-of-home, in-cinema, on-air, online, radio, print and IPG advertising. In Toronto, it also includes a “subway takeover” at St. George station and on Wednesday,...