PARIS, France – Canada will take center stage at MIPCOM 2012 as the official Country of Honor when the entertainment content market opens for business in Cannes this fall.
MIPCOM will pay tribute to Canada’s TV, film and digital industries, as well as its success in international co-productions, scripted dramas, animation, documentaries, films and experimental media. The Canuck celebration will run through MIPJunior on Oct. 6 and 7, then at MIPCOM from Oct. 8 – 11.
MIPCOM, in partnership with the Canada Media Fund (CMF) and Telefilm Canada, will also organize a dedicated Focus on Canada featuring a wide-ranging programme of high-level conference speakers, screening showcases, world-renowned Canadian talent, and business matchmaking events.
The Focus on Canada will also provide an opportunity to update international decision makers on federal and provincial financing and funding incentives; the broadcast, cable and satellite distribution market; and location scouting in Canada.
"With more than 228 Canadian companies present at MIPCOM, including a wide range of independent producers and major television and film studios, and encompassing both English and French-language productions, Canada has been one of the most inspiring and active global players in the television industry for as long as we can remember," said Laurine Garaude, Director of Reed MIDEM's Television Division.
"The Canada Media Fund and Telefilm Canada play a pivotal role in supporting the Canadian television, film and digital industries and that role is once again confirmed by their support for the Focus on Canada initiative."
The quality Canadian television and digital media projects that the CMF supports have generated $2.3 billion CAD in production activity across Canada since 2010," said Valerie Creighton, CMF's President and CEO.
"International audiences and partners are paramount to position Canada as a leader in today's competitive global digital environment. This partnership is an opportunity to showcase the best of Canada and to share our achievements with the world."
Two of the strategic priorities of Telefilm's latest corporate plan includes focusing on stimulating demand and on expanding financing sources for the Canadian audiovisual industry.
"The time is right for Canada to be in the spotlight at MIPCOM 2012. Whether it's international visibility at the Oscars and Cannes, or $1.02 billion (CDN) from 2006 to 2010 in total feature film treaty coproduction budgets, partnering with Canada means business," added Carolle Brabant, Telefilm Canada's Executive Director."
