Canadians reluctant to cut cable cord, at least for now, finds study

VANCOUVER – Despite the plethora of options, the majority of Canadians are still unwilling to cut the cord to their cable company, according to a new Ipsos Reid study released Wednesday. The latest issue of the Ipsos Canadian Inter@ctive Reid Report found that fewer than half (43%) of online Canadians agreed they would cancel their cable TV subscription before they cancelled their Internet service (only 24% strongly agreed with this statement). Younger, tech savvy Canadians appear more willing to cut their cable subscription in favour of Internet access than older Canadians, the study continued. Among those aged 16 - 34,...