TORONTO – With the London 2012 Olympic Games set to open in just over a month, Canada’s Olympic broadcast media consortium has committed to more than 5,500 hours of coverage – the equivalent of more than 229 days of content, or close to two thirds of a year.
In order to offer Canadian viewers as many options as possible, the Consortium said that its plan includes 2,000+ hours of television coverage in 11 different languages and 3,500+ hours of digital coverage as follows:
– English coverage on CTV, TSN, Sportsnet, and OLN: 1,114 hours;
– French coverage on RDS and V: 704 hours;
– Multi-lingual coverage on OMNI.1, OMNI.2, and ATN: 223 hours (languages include Bangla, Cantonese, Hindi, Italian, Mandarin, Portuguese, Punjabi, Tamil, and Urdu) ;
– Live streaming of coverage from CTV, RDS, TSN, Sportsnet, and V: 1,431 hours; and
– Live streaming of events from various Olympic venues: 2,100 hours.
In addition, select Rogers radio stations in Vancouver, Calgary, Toronto, Kitchener, Ottawa, Halifax, Saint John and Moncton will provide listeners with Olympic Games coverage, including the opening and closing ceremonies, a daily hour-long highlights show, and updates three times an hour every day during the Games. The national hour of Prime Time Sports with Bob McCown airing on Sportsnet 590 The FAN, Sportsnet 960 The FAN and 19 other radio stations across the country, will also be dedicated to London 2012.
“We are committed to bringing Canadians a robust Olympic Games experience, whether on television or digital platforms,” said consortium president Adam Ashton, in the announcement. “With 26 sports, plus a sizeable time difference and so many people on the go during the Summer, it is important to provide Canadians with a choice on how, when, and where they want to consume London 2012 content.”
Click here for full coverage details. The London 2012 Olympic Games run July 27 through August 12.
