CMF unveils new digital media reporting tool

TORONTO - The Canada Media Fund (CMF) has launched a new measurement tool to help classify its projects and measure their performance using various key performance indicators. The Digital Media Performance Measurement Framework is applicable to all digital media components funded through the Convergent Stream, (excluding TV and VOD), and all projects funded through the Experimental Stream. In addition, producers of funded projects will have access to an online reporting form to report on audience and consumption data for funded projects. “This is a solid first step in establishing a unified approach to digital media performance measurement,” said president and CEO...