CHCH pulls out all marketing stops for Avatar, pulls in 1.7 million

HAMILTON – It spent good money securing the Canadian conventional TV broadcast rights for James Cameron’s blockbuster movie Avatar, so it made sense for independent Hamilton broadcaster CHCH to leave no marketing and communications stone unturned leading up to – and during – the broadcast Sunday evening. The company says it pulled in more than 1.7 million viewers nationally for Avatar, according to the BBM overnight ratings from its Canadian broadcast premiere. It’s the highest rated movie CHCH has shown in the past two years, with ratings “46% higher than the next highest rated movie for the key 25-54 buying...