TORONTO – Canada’s Olympic Broadcast Media Consortium and Air Canada are partnering to find the Ultimate Fan of the London 2012 Olympic Games. Launching today on CTVOlympics.ca and RDSolympiques.ca, Ultimate Fan players compete by answering trivia, sharing content, and more.
The more points a player accumulates, the more chances there are to win. Each time a player logs in, their current score is displayed on the Ultimate Fan leaderboard. Prizes include trips to the closing ceremony of the London 2012 Olympic Games and the opening ceremony of the London 2012 Paralympic Games.
Also launching today is the Passion To Win with Samsung challenge. With this challenge, the Ultimate Fan scoreboard is wiped clean each day of the Games in order to give players even more chances to win. The player with the most points at the end of each day receives a Samsung prize. Points can be accumulated by completing trivia, predicting athlete results, and decoding questions.
CTVOlympics.ca and RDSolympiques.ca plans to also provide live video and highlights, up-to-the-minute results, and in-depth news about Team Canada and the Games in general. Content will be fully bilingual, with RDSolympiques.ca focusing heavily on events, athletes, and news of specific interest to Francophones across Canada.
The Consortium’s vast library of video on demand will also be available on its YouTube channels: YouTube.com/CTVOlympics and YouTube.com/RDSolympiques.
The CTV Olympics London 2012 and RDS olympiques pour Londres 2012 Apps will be free to download on Android powered devices; BlackBerry; Windows Phone 7; and more. The apps feature live streaming of consortium networks and world feeds, video on demand, competition results and schedules. The apps will be available for download closer to the Games and a connected TV version will also be available on Bell Fibe TV.
In addition to Twitter, Facebook, Google+, and Instagram, the Bell Social Scene will curate the best of the global social conversion for viewers. As well, Monika Platek (@MonikaPlatek) and Valérie Sardin (@ValsardinRDS) will host Bell Social Scene segments on the CTV and RDS broadcasts respectively.
