Radio / Television News

Shaw goes wild with new family-friendly channel


TORONTO – Shaw Media is launching a new digital channel backed by National Geographic that will fight tooth and nail to bring television viewers the best in wildlife programming.

Set to launch May 7 on Shaw and Shaw Direct, Nat Geo Wild uses spectacular cinematography and compelling storytelling presented by top wildlife experts to bring viewers exciting encounters and insights from every corner of the animal kingdom.

“Canadians have a remarkable appetite for family-friendly wildlife programming, and we are thrilled to connect our viewers with the foremost experts on the subject with the launch of Nat Geo Wild,” said Shaw Media president Paul Robertson, in the announcement.  "No other channel offers such spectacular cinematography and stunning HD picture quality as National Geographic provides."

National Geographic Channel will continue to differentiate itself with adventure, exploration, culture and science programming, including a select number of natural history specials, while Nat Geo Wild will dedicate its platform solely to wildlife and animal programming with a mix of event programming, specials and series.

First launched in August 2006 in Hong Kong, Nat Geo Wild now reaches 100 million homes in more than 90 countries across Europe, North America, Latin America, Asia, Africa and Australia.

www.shawmedia.ca