NEW YORK – Streaming music service Rara will be launching in Canada this week with plans to target Canadians who have yet to take their music digital.
The new web based service arrives with an attractive introductory offer – access to over 10 million tracks ad-free for just 99 cents per month, for the first three months. After that, users must pay $4.99 for unlimited web access and an additional $5 a month for mobile access.
"Uniquely, you can experience access to all the music you want, ad-free, for less than the price of a single track," said director Tim Hadley, in the announcement. "Whether you're into Gaga or Elgar, rara.com is a new kind of streaming music service which makes accessing the music you love online easier and more delightful than ever; type rara.com into your web browser and you have a world of music at your fingertips."
The U.K.-based company, which also confirmed launch plans in 16 other countries this week including the U.S., Mexico, Germany and France, said that it uses a simple interface through a standard web browser which removes the need to navigate or manage lists of digital media files.
Rara said that its research found that at least 70% of consumers have not bought a digital music track in the past six months, and that 60% have never experienced any form of digital music.
