Despite Sprint purchase, foreign player Softbank unlikely to challenge big three here

TORONTO - It’s unlikely a foreign player, like a Softbank, would enter the Canadian market and “roll up” Wind, Mobilicity and Public Mobile to take on the incumbents says a Scotia Capital analyst. “Even if they were combined, over BCE, T.TO and RCI in the past year, the improved outlook of Canadian wireless, and the potential for a stronger third player in the U.S., we would prefer RCI, followed by VZ and T.TO. BCE and T.N are our least preferred.”