Cogeco finalizes Metromedia Plus purchase

MONTREAL – Cogeco Inc. has officially completed its acquisition of transit advertising company Metromedia CMR Plus Inc. The deal, announced last month, will see Metromedia Plus added to radio division Cogeco Diffusion and headed up by SVP Richard Lachance. "Combined with our portfolio of radio stations in many of Quebec's markets, the addition of Metromedia Plus brings a diversification of our media operations and a higher impact media offering for our advertising partners," Lachance said in the announcement. Metromedia Plus represents over 100 public transit markets in Quebec and across Canada. www.cogeco.ca