Telus axes activation fee, replaces with $10 SIM card charge

TORONTO - Telus says it’s the first “premium” Canadian carrier to scrap its $35 activation fee, it will also eliminate the $25 equipment exchange for renewing customers. In a bid to differentiate itself from Rogers and Bell, the telecom says the move reflects its focus of placing “customers first and being fair and transparent,” by becoming the first “established brand” to eliminate activation fees. The move is part of Telus’ “clear and simple pricing initiatives,” to help customers understand when they are paying for “tangible products or value-added services,” it stated in a news release. Effective November 1, Telus will...