MONTREAL – Groupe Média TFO and the National Film Board of Canada (NFB) have agreed to work together over the next three years to develop new digital markets for Francophone talent. The agreement they say will draw on their mutual expertise and willingness to take risks to develop and produce innovative works that will not only contribute to the growth of French throughout Canada, but “also provide an exceptional showcase for Francophone creative talent from both Canada and abroad.”
Under the agreement the organizations will “intensify their professional interactions and increase their collaboration in all areas of common interest, including production, co-production, and distribution of French-language linear and interactive audiovisual works intended for their respective audiences,” said the TFO and NFB in a news release.
"For TFO, the greatest benefit of this partnership is the opportunity that it offers to work with the NFB to develop new digital markets and thereby enhance the circulation and reputation of our educational and cultural content,” said Glenn O'Farrell, Groupe Média TFO's President and Chief Executive Officer.
The agreement is part of the overall strategy for the development of French that the NFB launched two years ago said Tom Perlmutter, Government Film Commissioner and Chairperson of the NFB.
“This alliance with TFO, a respected partner with close ties to Canada's Francophone communities, will directly encourage exchanges of expertise and diversity of approaches, which in turn will stimulate the creativity of artists in the greater French-Canadian community. In the final analysis, it is all Canadians who will benefit,” explains Perlmutter.
