CBC's Orridge takes on Olympics portfolio

TORONTO - The CBC’s Jeffrey Orridge is adding the Olympics portfolio to his current responsibilities, and will oversee all aspects of Olympic related business for CBC/Radio-Canada effective immediately. Orridge, CBC’s Executive Director, Sports Properties, will continue to manage CBC’s sports properties including the NHL, FIFA and 2015 Pan Am Games. He’s scheduled to participate on a panel this week at Sportel (Int’l Sports Marketing Conference) addressing the impact of the London 2012 Olympic Games on the sports media industry. “Jeffrey was instrumental in bringing the Games home to CBC. Building on his long standing, strong relationships with the IOC and...