ZEE Cinema partners with Ethnic Channels Group in Canada, launches on Rogers and Telus

TORONTO – Popular Bollywood entertainment channel, ZEE Cinema, launched on Rogers Digital Cable and Telus Optik TV in Canada this month. Zee Americas has entered into a long-term distribution agreement with Toronto’s Ethnic Channels Group for ZEE Cinema in Canada. The deal provides Ethnic Channels Group the rights to distribute the service on cable and satellite platforms here. “This is exciting for us in that for the first time ever we are able to focus our marketing and unlock the strength of the ZEE Cinema brand in Canada,” said Suresh Bala, CEO, ZEE Americas, in a press release. “Ethnic Channels...