Citytv utilizes Decksi to hype 'Bachelor Canada'

TORONTO – Citytv has kicked off an innovative social media campaign around its new reality show The Bachelor Canada in advance of its fall debut. Before the drama unfolds on-screen, the network is inviting fans to join the conversation and get the inside scoop on bachelor Brad Smith and the 25 women vying for his heart via new online apps offered through Decksi. Available on the show’s Facebook page, ‘The Bachelor Canada 4Play Deck’ allows fans to collect, share, and trade virtual cards featuring exclusive series content. Then, following the show’s premiere, the second deck – ‘The Bachelor Canada Love Deck’...