TORONTO – Along with the launch of its fall programming season, Teletoon has unveiled newly-refreshed branding for the network’s English and French daytime properties.
The new branding reflects the network’s tagline “Teletoon: It’s Unreal”, as well as the network’s brand essence “Anything is possible.” Available now across its on-air and on-line platforms, the look includes an updated Teletoon logo, which embodies the network’s tagline and brand essence with new animations, effects and colours.
In support of the brand refresh, the network has planned a series of “unreal surprises” at random locations, such as the Teletoon-branded ‘Unreal Ice Cream Truck’ that has been spotted around the Greater Toronto Area. Other such surprises will be taking place in mystery locations in the coming months, the network said.
“Teletoon is a brand with unexpected characteristics – it’s funny, surprising, playful and – like kids – a little bit mischievous”, said VP of marketing Russell Ward. “With this refresh, we want to better unify and re-establish the brand as a whole – and that’s exactly what we’ve done. We’ve incorporated the brand essence and personality in the logo itself, giving it infinite possibilities to take on different shapes, textures, materials, characteristics and much more. In our world, everything begins and ends with Teletoon.”
