ACTRA, ad industry strike tentative agreement

TORONTO - ACTRA has reached a tentative settlement with the Association of Canadian Advertisers and the Institute of Communication Agencies to renew the national commercial agreement (NCA).The NCA is the industry standard collective agreement that governs the production of commercials in Canada. The deal was struck Monday night with the assistance of a mediator following five months of bargaining, and ACTRA members will vote on the terms of the new agreement in the upcoming weeks. If the tentative settlement is ratified, the new agreement will go into effect on October 31, 2011.“We are pleased to have reached an agreement with...