MONTREAL and HOLLYWOOD – V Interactions is launching a multiplatform advertising campaign to roll out its new look.
Working with U.S. brand consultancy and creative agency Troika, which helped to transform the former TQS network to V in 2009, the channel is revamping its branding and communication for its new audience which it says has shifted from a male-skewed 18-34 to an evenly split male/female demographic across 18-49 year olds.
Initial elements of the rebrand hit the air earlier this month, with the full identity, along with print and digital advertising assets, rolling out throughout the fall.
