Astral's Mpix to become The Movie Network Encore in September

TORONTO – Astral Media is rebranding movie channels Mpix and MorePix as The Movie Network Encore and The Movie Network Encore 2 (TMN Encore and TMN Encore 2) effective September 18. The rebrand is designed to graphically align the channels, which are offered in eastern Canada, more closely with The Movie Network, the primary brand and channel in Astral’s suite of pay services. The new branding will appear on-air, on-demand and on-line, and coincides with the launch of TMN Encore 2 HD and TMN MFest HD, a multiplex channel offered as part of The Movie Network subscription package. "While The Movie...