CALGARY – Shaw has kicked off its second campaign aimed at stocking the shelves of local food banks across the country.
In association with Campbell Canada, Food Banks Canada and shipping partner Purolator, Shaw is asking Canadians to participate in its four week long Fill the Food Banks campaign which begins this week and wraps up at the end of Hunger Awareness Week on May 11, 2012.
A Fill the Food Banks video will be released Thursday on Shaw’s YouTube page. For every unique view of this video throughout the campaign, Shaw will donate one dollar and Campbell Canada will donate one pound of food to the 2012 drive, up to a maximum of $250,000 and 250,000 pounds of food. Monetary donations to local food banks can be made online while non-perishable food items are also being accepted at any Shaw, Shaw Direct or Shaw Media location, food banks, and at many grocery stores across Canada. All donations will be distributed through Food Banks Canada’s network and other local food banks across the country.
“Shaw’s previous Fill the Food Banks campaign proved the power of people coming together to achieve a common goal – Together is Amazing,” said CEO Brad Shaw, in a statement. “The number of people accessing food banks remains high – and the need continues to be great. That’s why this year our goal is to reach further, collect more food and feed even more families through Shaw’s Fill the Food Banks campaign.”
Shaw raised 2.6 million pounds during its first food drive in 2010, more than doubling its original goal of one million pounds.
