TORONTO – Astral’s Orbyt Media and Wise Buddah have finalized an agreement that will see the UK production company’s radio imaging services made available for barter to radio stations across Canada.
Wise Buddah Jingles & Music Imaging supplies radio jingles, station Idents, imaging tools and production music to radio broadcasters around the world including BBC Radio, Astral, the Bauer Group, the NRJ Group, Communicorp, Global Radio, Virgin Radio, Rawlco, SKY Radio and Radio Veronica (Holland), Antenne Bayern and Kiss FM Berlin. It also produces original music for TV, film and commercials.
"Canada has long been an important market for Wise Buddah and some of our most popular packages were first produced for the Canadian market”, said director Paul Plant, in the announcement. “We are looking forward to making our work available to all stations across Canada via cash or barter and we intend over time to increase the range of production services we offer."
"Wise Buddah has the well-deserved reputation of being the highest quality producers of jingles around the world”, added Astral Radio’s EVP of content, Rob Farina. “We are proud to be their Canadian partners and look forward to expanding their reach in Canada."
