Canadian Music Week: Radio must act now on mobile opportunities

TORONTO – No medium is better positioned to capitalize on the opportunities presented by mobile technology than radio, says Fred Jacobs, president of radio consulting firm Jacobs Media, based in Southfield, Mich. Jacobs spoke last week in Toronto at Canadian Music Week during a session that highlighted the results of a four-month study which looked at how smart phones have impacted the daily lives of ordinary consumers. As part of its “Goin’ Mobile” study conducted from February through May 2010, Jacobs Media and its research partner, Arbitron, videotaped 18 smart phone users in four U.S. cities as they went about...