NEW YORK – Canadians watch more on-line videos than their counterparts from the United States and Great Britain, according to a new opinion poll from Angus Reid. And while the majority of respondents said that they watched user-generated content on video-sharing websites, many are also turning their computers and laptops into virtual jukeboxes.
The on-line survey of representative national samples found that Canadians are more likely to be heavy users of video-sharing websites like YouTube, Dailymotion, and Truveo. Over the course of an average week, Canadians are more likely to visit these video-sharing websites on a daily basis (16%) than Americans (12%) and Britons (9%).
Three-in-five Canadians (64%) and Americans (62%) who have visited video-sharing websites say they watch original videos posted by users, along with 56% of Britons. But a large proportion of respondents (62% of Britons, 57% of Americans and 54% of Canadians) say they watch music videos from pop/rock groups on-line (both old and recent).
Britons (48%) are more likely than Canadians (38%) or Americans (37%) to rely on video-sharing websites to watch scenes from television shows (both old and recent), plus are also slightly more likely to use video-sharing websites to watch highlights from professional sporting events (26%, compared to 22% for the U.S. and 21% for Canada). TV ads are seen by about one-in-five respondents in the three countries.
The poll was conducted from November 26 to December 1st. Click here for more on the poll’s findings.
