BANFF – Today’s youth expect a fully integrated, holistic content experience – not just games and contests on-line, according to a Shaw Rocket Fund study.
The 2010 Media and Technology Landscape Study, which garnered over 1100 responses among 9 to 17 year-old Canadians, captured young people’s expectations on how they wish to consume and interact with media both today and into the future.
At a presentation earlier this week at the Banff International Television Festival, Shaw Rocket Fund president Agnes Augustin and Decode strategist Jacquelyn Salnek outlined some of the study’s highlights, including:
– Youth have a much different view of the world after being born into the most significant technological evolution the world has ever seen;
– A multi-platform strategy for youth television programming is critical as we are now a three screen environment for youth – TV, laptop/PC and mobile; and
– Canadian content is overwhelmingly important to young Canadians – at least 7 out of 10 agree.
Click here to download the presentation. These findings will form the basis of the expanded 2010 Rocket Report which will analyze Canadian youth and their media habits.
The Shaw Rocket Fund is dedicated to the on-going financial support of the Canadian children’s production industry. Its broader mission is to champion quality production and innovation – the best in children’s production.
