TORONTO - HGTV Canada is kicking off 2011 with a multi-platform image campaign celebrating winter and a new season of programming.Targeting Adults 25-54, the national campaign, with emphasis in Ontario, features three winter scenes emulating a playful and warm feeling while reflecting the channel’s home improvement, design and real estate themes on over 500 billboards in Toronto, Kitchener, London and Ottawa for six weeks. Featuring either a house made of ice and snow, a handy snowman donning a hard-hat and tool belt, or HGTV’s ‘snowfa’, all pieces feature the tagline: ‘It’s A Big Winter On HGTV. Something New Every Night.’ ...
